Despite appearances, this is actually a pretty good fishing site. Right away the categories are split between Saltwater, Freshwater and Fly Fishing. The browsing capability lags a bit, as each menu selection offers you merely a text-list of products split by brand, but when you actually get through to the products themselves, the looks and details are great (you’ll probably want to open product links in a new window and keep them open for comparisons). Top it off with flies attractive enough that we almost went for ’em ourselves, and there's reason enough not to miss this.